Brand Philosophy
At Boonlife, we’re not here to make bold promises or quick-fix claims. What we offer is simple and honest: thoughtfully crafted products that fit into your lifestyle and support your everyday journey towards better health and well-being.
We believe wellness isn’t a destination—it’s a way of life. Guided by the wisdom of nature and enhanced by modern nutrition, every BoonLife product is a reflection of our core belief: No Compromise on Health & Wellness.
Think of Boonlife as your gentle companion—always there to support, nourish, and uplift you, one choice at a time.
Purposeful - Nourishment for Every Life Stage
At Boonlife, we believe every stage of life deserves a little extra love - and a lot of great nutrition. From busy mornings to growing kids to active grandparents, our superfood-packed products are made to support your everyday, your way.
Convenient - Wellness Made Easy
Healthy shouldn’t mean hard. Our snacks and staples are ready when you are—no prepping, no stress. Just real, nourishing goodness that fits effortlessly into your life (and your bag).
Rooted - Tradition Meets Today
Each Boonlife product honors the richness of traditional superfoods, thoughtfully paired with modern nutrition. Crafted with deep respect for nature’s bounty, our blends preserve heritage while meeting today’s wellness needs.
A Brand Born from Care & Connection
Founded by Rashmi and Vidula, Boonlife is a passion project turned wellness mission. Inspired by family, built for families, and crafted to make feeling good a little more delicious—for everyone.
Founders' vision
Rooted in Love, Built with Purpose
As mothers and innovators, Rashmi and Vidula set out to create nourishing solutions for their families—without the additives, shortcuts, or compromises they found in store-bought products.
Driven by the power of heritage superfoods and inspired by modern nutrition, they crafted clean, adaptable wellness products from their own kitchens—blending tradition with science, and love with intention.
What started as a personal mission became BoonLife—a brand built to support your wellness journey, every single day.
Vidula Vaidya-Amdekar
Co-Founder, BoonLife
Mom of two, food enthusiast, and passionate multitasker.
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With roots in journalism and teaching, Vidula found her true calling in the kitchen—working alongside her mother in their family-run venture, Dhanashree Gruhaudyog.
Drawing on years of hands-on experience and her love for clean, practical nutrition, she co-founded BoonLife to bring wellness-driven, ready-to-enjoy foods to modern families—blending tradition, taste, and ease in every bite.
“Wellness doesn’t have to be perfect. I believe small changes and good food go a long way”
Rashmi Kanitkar-Kelkar
Co-Founder, BoonLife
A food professional, entrepreneur, and a mother navigating the beautiful chaos of everyday realities of raising family while staying rooted in tradition and wellness.
With a Master’s degree in Food Processing and Nutrition, Rashmi spent over a decade working in the food industry—collaborating with home cooks, food entrepreneurs, and manufacturers to create clean, safe, and practical food solutions. Along with her technical and legal approch towards food processing she turned her belief that food is more than nourishment—it’s care, comfort, and connection into a brand Boonlife.